凯得集团雄厚的市场理念和高品质的产品
摘要：。对欧美和中国市场充满期待的KAINDL集团自然也没有闲着，新浪记者与KAINDL集团总监Manfred Gruber曼弗雷德. 格鲁伯先生的一次交谈，也许能帮助大家更深入地认识KAINDL集团。
主持人：请你为广大新浪网友简单介绍一下KAINDL集团这个欧洲著名的豪华地板品牌；
The brief introduction of the interviewed international famous brand;
Manfred Gruber：Kaindl has been proving how innovative a company can be for more than one hundred years: what began as a small saw mill in Lungötz in 1897 is now conquering the world with new ideas and products from its base in Salzburg. As a global player Kaindl is one of the leading manufacturers of refined wood materials, as well as laminate and real wood flooring. An outgoing success story written day after day by aroung 800 employees.
一百多年来Kaindl(凯得)一直证明着自己是一家多么极赋创新精神的企业： 1897年在Lungötz创立之初时只是一家小小的锯木厂，如今的凯得Kaindl集团以萨尔茨堡为根据地，正凭借新颖的理念和创新的产品征服着全世界。作为一个全球性企业，Kaindl(凯得)集团是木制品领域的领袖企业之一，也是强化地板和实木地板领域的的中流砥柱。集团800余名员工正日复一日地谱写着杰出的成功故事。
${显示图片4}
主持人：作为全球豪华家居最富竞争力的一个欧洲百年建材品牌，请您谈谈贵品牌2010年在国际家居市场的表现以及其在世界地板行业的市场份额？
In the worldwide home improvement industry, KAINDL is regarded as the most competitive European construction material brand with more than one hundred history. Would you please make an introduction of its market performance in 2010? How about the market share of KAINDL in the worldwide flooring industry, in your opinion?
Manfred Gruber： Kaindl produces 60 Mio m² Wood- and Laminate flooring per year and is market leader in this Sector. Furthermore Kaindl is well known in the industry as one of the biggest and most innovative producer of wood based panels, worktops, laminates, wood veneered boards and other specialized items related to this sector。
420 Mill. eur turnover per year and products exported into more than 100 countries in the world are reflecting the success in the market。
凯得Kaindl集团的强化地板和实木地板年产量达到6千万平方米，无可争议地成为了该领域的市场主导者。并且，在木质人造板，面板，层压板，胶合板以及其他与木材相关的产品领域，凯得集团也以最大的生产厂家之一和最赋创新精神而久负盛名，众所周知。凯得的年销售额达到42亿欧元，产品远销全球100多个国家，这也是凯得Kaindl集团市场成功的标志。
${显示图片5}
主持人：近两年来，国际豪华地板市场的竞争日渐激烈，各大品牌都纷纷使出浑身解数。我们知道，您今年年初刚刚上任，新官上任三把火，KIANDL集团会采取哪些举措来应对竞争呢？
During the past two years, market competence of the international flooring industry is getting tougher and tougher. Most brands do their best and try anything to against it. What measures/ actions will KAINDL do to deal with the competence?
Manfred Gruber：To answer the market needs Kaindl developed a new range of products which gives our long-term partners flexibility in the market and the possibility to offer innovative designs which are unique. The key of success are strong concepts and high quality products in the market。
为不断满足市场的需求，凯得Kaindl集团研发了一系列新产品，为我们的长期合作伙伴适应市场提供灵活性，并提供独一无二的创新设计的可能性。我们成功的关键归结于凯得集团雄厚的市场理念和高品质的产品。
主持人：请您谈谈贵品牌选择进军中国市场的原因？
Please introduce for us why KAINDL chosen to enter into Chinese market。
Manfred Gruber：In the chinese market Kaindl products are sold for now about 20 years and we have already very good experience in this market. Chinese end consumers are getting more and more brand conscious and require diversified products away from the mass, so it was a must that our well known and strong brand KAINDL is present in China as well。
凯得kaindl产品在中国市场销售已接近20年，我们积累了许多适合这个市场的成功销售经验。中国的终端消费者越来越有品牌意识，并且表现出对区别于普通大众的多元化产品的强烈个性追求。因此，我们将久负盛名和的雄厚品牌号召力的KAINDL品牌引入中国就成为了理所当然的事情，这也是一种必须。
主持人：KAINDL集团近十年来一直专注于高品质地板的研发和环保理念产品的推广，有消息称，贵品牌投资亿欧元建立的全球最先进的数字化工厂，用于生产的KAINDL TWO及Three高科技地热实木地板就是一个新的跨越。产品结构和外观设计是非常先进，是全世界最优秀的实木地板产品之一，请为我们简单介绍一下这款新产品。
KAINDL focused on the research of high quality flooring and the promotion of environmental-protection products in the past decade. It’s said that KAINDL invested billions of Euro to build the most advanced e-factory, from where KAINDL two and KAINDL three collection were produced ( In order to make a better promotion of these two collections, we named them as high-tech ground heat solid wood flooring in china). They means a new breakthrough with the advanced structure and design, also regarded as one of the best solid wood floorings. Would you please make an introduction of the two collections for us?
Manfred Gruber：The whole Flooring collection produced by Kaindl (Wood flooring and Laminate flooring) wears the Greenguard certificate which shows the awareness of the importance of producing environmental friendly products. Kaindl Wood flooring gives our partners the possibility to offer something unique in the industry as Kaindl Wood flooring opens new ways in decoration and interior design and with different new and patented technologies it is also possible to even customize surface and appearance of our wood。
On the other hand Kaindl developed on concepts and designs for a very exquisite Laminate flooring collection and can offer now even special topics like leather, rust, block wood and stones which were inquiries from the market。
凯得kaindl集团生产的所有地板系列(强化地板和实木地板)都获得GREENGUARD环保证书，体现了我们生产环境友好型产品的强烈意识，也是对环保最实际有效的支持与认同。Kaindl凯得实木地板首次在行业内为全球消费者提供了独一无二产品的可能性，因为Kaindl凯得实木地板运用创新专利技术为装饰和室内设计领域开辟了新途径，这种创新专利技术能满足设计师任何对地板花色的需求构思，甚至能定制各种实木纹理和外观，从而满足消费者对地板的理想诉求。
另一方面，KAINDL凯得集团在过去的岁月里定义了精品强化地板的概念和设计，如今凯得通过提供满足市场需要的皮质，铁锈，大板和石质木地板为现代地板领域注入新的主题和思维。
另一方面Kaindl在概念和设计上发展非常精致的强化木地板，甚至现在可提供从市场调查得来的专题像，皮革，铁锈，块木头和石头等。
主持人：请为我们列举几个KAINDL TWO 和 KAINDL THREE 获得的荣誉。
What honor or reputation did KAINDL TWO & KAINDL THREE receive ? please introduce for us!
Manfred Gruber：Our success in the market confirms that our ideas and concepts lead to many satisfied customers all over the world which is the reputation Kaindl has。
我们从市场上获得的巨大成功证实了我们的想法和理念是受到全世界消费者的喜爱的，这就是Kaindl(凯得)拥有的荣誉。
主持人：您认为真正的高档环保地板产品应该具备哪些条件？
In your opinion, what qualities should they have as the true high-level enviromental protection floorings product?
Manfred Gruber：Having production in the well known world heritage city Salzburg, Kaindl feels responsible to be part of it and invested billions of Euros to protect the environment which also results in much cleaner products than the standard allows. Like this we can ensure healthy living and working conditions for everybody of us。
Only as one example we want to mention that our raw material wood is mainly harvested in the closer surroundings which guarantees fresh and high qualities out of sustainable managed forests and short delivery ways which are getting more and more important in the future。
All this sustainable and responsible handling of our environment is based on values as species protection, more ecological awareness and best products for our customers。
以著名的世界遗产城市萨尔茨堡为生产地，凯得深感作为世界遗产一部分的责任，投资数亿欧元来保护环境，这也使工厂生产出来的产品比环保标准要求更纯洁更优质。只有这样我们才能为每个人和我们自己确保一个健康的生活和工作环境。为此，我想举一个例来说明：我们的原料木材主要在寒冷季节以尽可能短的运输方式来收获，这就保证了可持续经营森林中木材的新鲜度和高品质，未来这种方式也会变得越来越重要的。
凯得集团所有合理而负责任的环保处理方式是建立在以保护珍惜物种价值，更强的生态意识和为消费者提供最佳产品的基础上的。
主持人：您认为未来1-2年贵品牌在中国的发展趋势？
How do you look upon the development tendency of KAINDL in China ,in the 1-2 years future ?
Manfred Gruber：As Kaindl sales to China are growing constantly every year and together with the introduction of a new collection especially designed for China we are looking very optimistic into the future and are happy that our long-term partners can share the success with us。
基于凯得集团Kaindl在中国销售每年持续增长和一系列特别为中国设计的精品系列的引进，我们对未来中国市场的表现非常乐观，并且开心地期待我们亚太区的长期合作伙伴与我们一同分享胜利成果。
